The problem
Magma Math wanted to ship on-brand product videos at the same cadence as their software releases. The reality was agency dependencies, six-week turnarounds, and rising invoice totals for video work that was already outdated by the time it landed.
The switch
The growth team captured one clean pass through their product and used Saltfish to render a library of branded videos in minutes. Brand voice, fonts, and motion match the rest of their site — without a single external vendor or editor in the loop.
“Authentic product videos, on-brand, without the agency bill or the six-week turnaround.”
The outcome
Magma Math now ships videos as easily as blog posts. Feature launches, teacher-facing walkthroughs, and marketing assets all come out of the same capture — leaving the growth team to focus on distribution instead of production.
