About us
Product storytelling for software companies
Saltfish empowers anyone who’s built something to show it beautifully, starting with the world’s software teams
Trusted by leading B2B product teams
Luuk De Jonge
Head of Product
“It's not just that more users are completing onboarding. It's that they're actually understanding the product better, and getting to value faster.”
Read case study
Our mission
The world deserves to see what you’ve built
Something has changed in software. Ideas become products in an afternoon. Solo makers ship what used to take a team.
But the way we show what we’ve built hasn’t caught up. Demos still take weeks. Videos still take agencies. In an otherwise fast-moving craft, product storytelling has become the bottleneck.
We built Saltfish to close that gap. One capture becomes demos, sandboxes, videos, and visuals, all on brand, all at the speed of the product.
Built with love in Stockholm
Simon Blackman
Co-founder
Henrik Eriksson
Co-founder
Magnus Friberg
Co-founder
Eskil Sköldkvist
Founding GTM
2024
Founded
Stockholm🇸🇪
HQ
400,000+
Monthly unique impressions
5,000+
Demos created
Our investors
Backed by great investors, founders and operators
