Blog
Playbooks for modern B2B
Ideas on demos, sandboxes, videos, and the stack modern B2B teams use to put their product in front of buyers and users
Trusted by leading B2B product teams
Luuk De Jonge
Head of Product
“It's not just that more users are completing onboarding. It's that they're actually understanding the product better, and getting to value faster.”
Read case study
Latest
Fresh from the blog
How to ship a product demo in under 10 minutes
A playbook for turning a screen capture into a guided demo without the agency, the video team, or the six-week wait.
Simon Black
Co-founder
More posts
Sandbox vs. interactive demo, when to use each
A quick frame for deciding whether a prospect needs a clickable replica or a guided walkthrough.
The Saltfish team
The B2B demo landscape in 2026
We looked at 200+ B2B SaaS sites to understand how mid-market teams ship demos today, and where the pattern is going.
Simon Black
Co-founder
Why agency video production is broken for B2B
Six weeks, five revision rounds, one outdated product video. Here's why B2B product teams can't keep running this loop.
The Saltfish team
Onboarding with in-product video, a walkthrough
How a short narrated walkthrough beats a live call for day-one activation, and what to measure to prove it.
The Saltfish team
Fletch PMM and the art of the direct headline
Why our /products pages killed the clever positioning lines and went back to category + capability.
Simon Black
Co-founder
Building Saltfish, a year in review
Twelve customers, two co-founders, one Stockholm apartment. What worked, what didn't, what we're betting on next.
Simon Black
Co-founder