The problem
Bokio’s product team was spending hours every week running live training sessions and walking users through the app on calls. With a fast-growing customer base across the Nordics, one-to-one onboarding wasn’t scaling — and the team’s core mission of making accounting self-serve was fighting its own support workflow.
The switch
The team replaced live walkthroughs with in-product Saltfish videos placed at exactly the moments new users needed a hand. Short, contextual clips narrated by a real product manager guide users through the core actions without pulling them out of the app.
“We replaced hours of live training with interactive walkthroughs. Customers onboard themselves now.”
The outcome
Onboarding time dropped roughly 3x. New customers hit their first successful bookkeeping action without needing a CS call, and Bokio’s product team reclaimed hours each week to focus on new features rather than the same intro conversation.
