About Univid
Univid is a leading webinar platform to create engaging webinars in 60 seconds. Built for modern marketing teams, Univid has grown from Sweden to a global market through a PLG motion. The platform is top rated on G2, and with ease-of-use at heart, Univid is trusted by Capgemini, Visma, and top public institutions.
Opportunity
Despite steady new signups, Univid found users weren’t activating key features during initial sessions. Traditional product tours had low completion rates, with most users exiting early. The tours were also difficult to maintain, requiring updates after UI changes. As a lean team serving hundreds of customers worldwide through PLG, Univid needed scalable onboarding beyond FTE limitations — ensuring users reached first value.
Solution
Univid partnered with Saltfish to launch a personalized, in-product video experience. New users are greeted by Jonathan (CEO and Co-Founder) in short video sequences introducing core value — creating interactive webinars quickly — with real-time visual highlighting of essential features.
The experience offers a choice: explore independently or follow a guided path to go live, blending trust, clarity, and interactivity from the first seconds.
Outcome
Results were immediate. Users watched 5× more content despite videos being 5–8 seconds long.
“We're now seeing a much clearer line between activation and conversion.”
- 80% of new users started the experience.
- 70% of those completed all 11 videos.
- Univid achieved a 500% increase in activation, with significantly more users reaching key milestones in their first session.
- Users now convert to paid plans directly without booking demos.
- The team also saved time replacing fragile product tours with an easier-to-update system.
Looking ahead
Building on success, Univid is embedding short video touchpoints throughout the user journey beyond sign-up. Returning users are progressively introduced to features like integrations, analytics, and customization.
The team is also using video for upsells and feature launches, and experimenting with video engagement data to identify high-intent users for personalized outreach.
